Monthly Archives: May 2017

Bias Word Choice and Tone

Bias Word Choice and Tone

Read the following quotes from News Articles.

  1. Identify the point of view of each quote.
  2. Use your understanding about bias to explain how the quotation uses word choice and tone and shows bias toward a specific point of view.


  • “Contrary to the arguments often made by climate alarmists, higher temperatures are much less dangerous than global cooling would be, and climate scientists cannot guarantee that global cooling won’t occur at some point in the relatively near future.”


  • Here we have a toxic cocktail of reasoning by the president, who doesn’t seem to be capable of thinking far into the future about legacy, or about protecting the planet for our children, and our children’s children.




What the following videos and answer the questions

After watching this video answer the following.

  1. What did you see?
  2. Why do you think this was made?
  3. What message were they trying to communicate?
  4. Who is it directed at?

Watch the following video

After watching this video answer

  1. How did this video make you feel?
  2. What was the message of this video? How do you know?
  3. What was the point to the coins in the Jar? Why do you think the producers used that symbol?
  4. Who was this video directed at? How do you know?
  5. Who was this video meant to make you feel for? How would the impact of the video be different if they told it from a different person’s perspective?

As you watch this video think of the message, the audience, and the point of using the name tags like that.

  1. How did this video make you feel?
  2. What elements helped affect your feelings?
  3. What elements of it are different from the other video’s you’ve watched?
  4. What elements were the same?

Assignment: In small groups watch the following PSA’s and answer the questions together. Be prepared to talk about it with the class.

  1. What elements do the video’s not share in common? (may be true for one or two but not all)
  2. Identify the elements that all video’s do share in common (ALL).
  3. Choose the video the group thinks is the best at getting it’s message across, justify your choice based on the elements in the video.